Discover the 3 chapters of the Joheela x Power Pumps collection

This collection explores the different stages of a heels dancer’s journey. Browse through the chapters and let yourself be guided. Which pair will accompany you into your next chapter?

Chapter One: The Beginning

Chapter Two: The Awakening

Chapter Three: The Embodiment

Chapter One: The Beginning

Midnight Ballerina

Chapter Two: The Awakening

Kitty Cat

Chapter Three: The Embodiment

Doll Domination

Julia & Sarah, twin sisters, dancers, and choreographers from Vienna, founded Power Pumps based on values that are important to them: empowerment, self-confidence, and self-expression.

“This collection celebrates the many paths we experience through dance, the versatility within all of us and the freedom to express every side of who we are”

Julia & Sarah

Concept and Choreography

Power Pumps @powerpumpsdance

Julia Reindl @imjuliar

Sarah Reindl @imsarahr

Shoe Design

Power Pumps @powerpumpsdance

Julia Reindl @imjuliar

Sarah Reindl @imsarahr

Joheela @joheela_danceshoes

Artistic Director

Loriane Cateloy-Rose

@lorianecateloyrose

Production 

Awakening Studio

@awakening__studio

Director of Photography & Color Grading

Charles Electro

@charlesbalda  

Lighting Assistant 

Arthur Abeille

@arthurabeille

Videographer

Elliot Aubin @elliot.aubin

Director Assistant 

Cécile Ougier

@cecile.ogr

Stylist

Ludovica Moccia 

@ludo.moccia @ludostylist

Assistant Stylist

Annabelle Alips 

@annabellealips

Makeup Artist

Solène Roux

@solener_mua 

Production Assistant

Alicia Houillon

@alicia_hln

Photographer

Ryad Meniri

@mnrprod

Set Designer

Vanille Vassent

@vanille.vst

Assistant Set Designer

Noé Auvinet

@noe_auvinet_afonso